DIFFERENT BODIES. DIFFERENT STYLES. ONE STITCHY.
PERSONAL FASHION, REIMAGINED

Your body.
Your fit.
Your wardrobe.

Your profile, shaped by real measurements. Pieces you love from different brands. One fashion experience made personal.

Stitchy is currently in development
Style comes in more than one shape.
Not one size.·Not one brand.·Not one way to dress.
ABOUT STITCHY

What is Stitchy?

Stitchy is a personal fashion app being built around your real body measurements. It is for anyone who wants to explore clothes without squeezing into an average size chart: add a product link to see pieces from different brands on your digital likeness, and keep your favourite finds in a personal digital wardrobe. Stitchy is currently in development, coming first to iOS and then Android. The pictures and film on this site are AI-generated and representative.

FASHION, MADE PERSONAL THROUGH TECHNOLOGY

When fashion knows you,
everything changes.

Shopping should not mean fitting yourself into a size chart. Stitchy starts with your own measurements and is designed to bring the pieces you love into a wardrobe that is uniquely yours.

Model in a dark suit
BODY / YOUR STARTING POINT
PERSONAL BODY PROFILE

Not a size
on a tag.
Your measurements.

Instead of an average body, Stitchy starts with the measurements in your personal profile. You are the starting point.

BUSTPersonal to you
WAISTPersonal to you
HIPSPersonal to you
VIRTUAL TRY-ON

Find the link.
Choose the piece.
See it on you.

Explore clothing from different brands on your digital likeness by adding a product link. For supported items, size guidance is designed to help inform your choice.

PRODUCT LINKPERSONAL AVATARSIZE GUIDANCE
Model wearing a long coat
YOUR PROFILEReal measurements.

A fashion experience that starts with your body profile.

ONE PERSONAL SPACEDifferent brands.

The pieces, favourites and looks you choose.

PERSONAL DIGITAL WARDROBE

Different brands.
One you.

A shirt from one brand, trousers from another. Saved pieces, favourites and outfit ideas can live together in a space made for you.

Curated by you, for you.
STITCHY / PERSONAL WARDROBE

How are you feeling today?

Bring relaxed pieces, bold shapes and your own selections together.

This is an editorial concept, not an actual screenshot of the Stitchy wardrobe.

Style is personal.

Model in a burgundy jacket and skirt with a headscarf
AS YOU ARE
Two women in different outfits posing together
YOUR WAY
Model in a patterned suit
FOR YOURSELF
STITCHY / THE APP

Stitchy,
on your phone.

Your personal fashion experience is coming first to iOS, then Android.

iOSApp Store
ANDROIDGoogle Play
Store links will be available when Stitchy launches.
Fashion outfit in natural tones
TECHNOLOGY IS NOT HERE TO CHANGE YOU

Not a new body.
A new perspective.

We begin with real measurements, not an idealised silhouette. When we work with personal photos and body data, our aim is to put privacy and your control first; the details will be set out in our privacy policy.

Privacy policy ↗
STITCHY / PERSONAL FASHION

Your next look.
Entirely you.

We are building Stitchy. Get in touch to learn about the experience and be part of what comes next.

Say hello
STITCHY / MANIFESTO

Fashion should fit you.
Not the other way around.

Every body has its own measurements. Every person has their own style.

Stitchy is being designed to understand these differences, not change them.

A personal profile shaped by your real measurements. A way to explore pieces from different brands on your digital likeness. A wardrobe that is uniquely yours.

Your body. Your fit. Your wardrobe.